Bishop, CA — Sierra Wave Media, the local broadcasting entity that is home to KSRW-FM, officially announced its new presence on the World News Network today, October 20, 2026. This significant development begins an expanded reach for the Eastern Sierra radio station, which has consistently dedicated itself to serving its local communities with essential information and entertainment. The station's affiliation with the global news platform is effective immediately, starting today.
For an extended period, KSRW-FM has been a steadfast source of local news, sports, community events, entertainment, and classic rock music for the residents across the Owens Valley and Eastern Sierra. Listeners throughout the Owens Valley can consistently access Sierra Wave Media's programming on 92.5 FM. Furthermore, the station extends its coverage to those residing in the Mammoth Lakes–Bridgeport area, where it broadcasts on 96.5 FM. These dedicated frequencies ensure that a broad segment of the local population remains connected to regional happenings and popular culture.
Sierra Wave Media's operational ethos has always been deeply rooted in local relevance, meticulously curating content that addresses the specific needs and distinct interests of the Eastern Sierra population. The station's commitment to comprehensive local reporting encompasses a wide array of formats. This includes delivering breaking news as it unfolds within the community, providing exclusive interviews with local figures and stakeholders, and offering live coverage of pivotal community events. Through these diverse journalistic efforts, Sierra Wave Media consistently aims to keep its audience exceptionally well-informed about the developments and activities occurring close to their homes, thereby actively fostering a strong sense of connection and civic engagement among residents.
The core philosophy guiding Sierra Wave Media's broadcasting initiatives profoundly emphasizes the importance of keeping people informed and nurturing robust connections within the communities they proudly serve. The organization firmly states its belief in empowering its residents with timely, accurate, and pertinent information, enabling them to remain actively engaged with the vibrant places they call home. This foundational commitment to informing and connecting individuals underpins every facet of their broadcasting endeavors, from daily news segments to special community programming.
The announcement of Sierra Wave Media's new affiliation with the World News Network marks a pivotal new chapter for the local broadcaster. This strategic move aims to balance a broader, potentially global, exposure with the station's unwavering local values. Sierra Wave Media highlights that while it is achieving a greater reach through this new network presence, its deep local roots and fundamental commitment to its existing listeners remain consistent. The station assures its audience that it will maintain its dedication to delivering local news that truly matters specifically to the communities of the Eastern Sierra. Sierra Wave Media proudly encapsulates its mission with the slogan, "The Biggest Wave in News!" This expansion allows them to maintain their local focus while potentially broadening their influence.
